LifeVantage receives formal approval to launch Protandim in Mexico

LifeVantage Corporation (OTC Bulletin Board: LFVN), the maker of science-based solutions to oxidative stress, announced today that the Company has received formal approval from the Mexican government to launch its flagship product, Protandim®, in Mexico. Initial shipments have cleared customs and Protandim® has been shipped to distributors in Mexico.

In August 2009, as part of its expansion, the Company announced it had entered the international market with a pre-launch in Mexico, which ranks among the top five countries in terms of network marketing, according to the Direct Sellers Association (DSA).

"I'm excited Protandim® is finally in Mexico--it has been a long time in coming," said Dr. Daniel Hernandez-Saavedra, Research Director with the Biochemical Research Center in the National Medical Center of Mexico and a LifeVantage Scientific Advisory Board member. "We are enthusiastic about the potential health benefits to all in Mexico who use Protandim® as well as to the opportunities for future research that the availability of the product in Mexico will provide. I believe there is not another product like Protandim® in Mexico!"

Francisco Varela, National Sales Director of Mexico for LifeVantage Corporation commented, "We believe that the availability of Protandim® in Mexico is a great opportunity for consumers seeking to improve their health. Furthermore, with the arrival of Protandim® in Mexico, in addition to the availability of our TrueScience Anti-Aging Cream, our distributors are now fully empowered to enjoy the increased financial benefits of the LifeVantage business opportunity."

SOURCE LifeVantage Corporation