Physicians' input can help in developing better patient care technologies, says Corathers Health Consulting

Feb 3 2010

Corathers Health Consulting, dedicated to the advancement of medical and surgical technologies, knows that insight from practitioners is especially critical to new product design.  Through early and continuous physician input, corporate development teams have the opportunity to develop better patient care technologies.      

This ideal applies to a vast range of surgical devices, tools, instrumentation, robotics and related products coming through the pipeline including those involved in the more widespread delivery of telesurgery.    

Of interest to surgical technology companies, Corathers Health briefings center on the voice of the end-user in technology design.  The initial offering Surgical Technology Design: Voice of the  Customer, speaks to the power of integrating the voice of the customer into the design process.  Continuing with this theme, the second briefing is entitled Qualitative Research for Surgical Technology  Development.  

Certainly, not all new technologies succeed—a serious issue for companies aspiring to create groundbreaking advances in the state of  the art.  Although there is always risk associated with new technologies, many failures stem from problems not with the fundamental technology but with problems that can be avoided by appropriately involving the end users in the design process itself.