Humana Inc. (NYSE: HUM) announced today that it has acquired Cincinnati-based Hummingbird Coaching Services for an undisclosed amount. Hummingbird Coaching, a pioneer in scalable, affordable and results-driven coaching, can be a comprehensive turn-key coaching program, an enhancement to a medically based coaching protocol and a platform that makes coaching programs more efficient.
“Benefits will accrue to Humana members as well as purchasers of LifeSynch products.”
"Hummingbird's flexible, user-friendly platform and coaching expertise are market differentiators that significantly strengthen Humana's vision to help members achieve lifelong wellbeing," said Patrick Gotcher, president of LifeSynch, Humana's health and wellbeing subsidiary. "Benefits will accrue to Humana members as well as purchasers of LifeSynch products."
Humana offers its members a vast array of health and wellness tools, including personal nurses, disease management programs and health coaching. The addition of Hummingbird's highly integrated platform for health and wellness coaching will allow Humana to offer members more targeted, lifestyle-specific assistance as they work to reach their personal goals.