Swedish Medical Center, the largest nonprofit healthcare provider in the Greater Seattle area, has selected tools provided by Aegis Health Group to enhance its physician relationship management program. Aegis' custom-designed solution includes its proprietary contact management software PRISM as well as sales training and program development support.
“Aegis is honored to continue a longtime relationship with Swedish Medical Center through the implementation of our physician relationship management strategy and tools”
"Aegis is honored to continue a longtime relationship with Swedish Medical Center through the implementation of our physician relationship management strategy and tools," said Aegis Vice President Rochell Pierce. "An already well-respected health system, Swedish will be able to further solidify and oversee its relationships with medical staff using these tools."
Aegis' physician relationship management program combines the latest technology with a high-touch approach that helps hospitals better connect with their medical staffs' needs and professional goals. The PRISM software allows Swedish to respond to individual doctors' requests in a personal and efficient manner and measure the value of building long-term relationships with its physicians using a data- and results-driven approach.
Strategic physician relationship management programs enable hospitals to attract and retain top physicians and increase patient volume and revenue. The most effective initiatives achieve alignment in three areas - referral, strategic and economic - and they must be measurable, sustainable and accountable.
A thought paper, titled "Physician Relationship Management: Ensuring the Stability and Vitality of Today's Hospitals," exploring the components of a successful physician relationship program, is available free from www.aegisgroup.com.
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