CooperVision to launch Proclear 1 day multifocal lenses

More than one billion people worldwide have a vision condition called presbyopia, which is a natural decrease in the ability of the lens in the eye to change its shape to focus on close objects. We've all seen others struggle with trying to read menus and newspapers. Maybe it has even happened to you.

To combat this change in vision, which often begins around age 40, many people rely on contact lenses.  However, currently the choices for lenses that are both multifocal and daily disposable are very limited. Presbyopes have had to choose between vision performance and convenience, but that is no longer the case. For these people, things are looking up. 

CooperVision today announced the launch of Proclear® 1 day multifocal daily disposable contact lenses for the growing population of presbyopes looking for a convenient, comfortable, and healthier lens to wear full time, occasionally, or to complement progressive spectacles or reading glasses.

"When it comes to your vision or the way you live your life, we don't think anyone should have to compromise," said Dennis Murphy, executive vice president, global sales and marketing, CooperVision. "With Proclear 1 day multifocal lenses, vision is clear near, far, and in-between, without the need for spectacles."

Comfort and Performance

Proclear is the only lens material cleared by the U.S. Food and Drug Administration for the claim that it: "May provide improved comfort for those who experience dryness or mild discomfort during lens wear." This is especially important for presbyopes who often find that age-related dryness is an issue and deterrent for wearing contact lenses. Proclear also offers natural biocompatibility, meaning that the lenses are made to imitate the cells of the human eye.

A recent CooperVision-sponsored study compared the vision performance of Proclear 1 day multifocal lenses with a market-leading multifocal lens. Among patients with ADDs of +1.25 to +2.50, Proclear 1 day multifocal lenses scored equivalent for near vision and equivalent or better for intermediate and distance vision after one hour of wear. In the same study, Proclear 1 day multifocal lenses were preferred for vision among patients with ADDs of +2.00 to +2.50 after one hour of wear.

Convenience and Health

With daily disposable lenses, the cost and hassle of a lens care solution is eliminated. And because the lenses are replaced each day, they are one of the healthiest modalities available. Proclear 1 day multifocal lenses provide patients with the freedom to maintain an active and social lifestyle, allowing the wearer to decide whether to wear the lenses all day, part of the day, or reserve them for special situations. Plus, as your prescription changes, your eye care practitioner can easily adjust it, which means minimal disturbance to your vision, shorter appointments, and fewer follow-ups.

"With Proclear 1 day multifocal lenses, people get fresh lenses every day," added Murphy."For many, this also represents a fresh start to their contact wearing experience."

CooperVision offers a broad portfolio of multifocal lenses on the market. The latest lens, Proclear 1 day multifocal, is manufactured with the company's PC Technology™, a unique lens material that attracts and maintains moisture, thus reducing dryness.

The lens will be launched initially in the U.S., Canada, Australia, New Zealand, and a number of European countries.

SOURCE CooperVision