Stubborn egg loosening lotion launched by Hedrin

The UK’s number one head lice brand, Hedrin, has launched a Stubborn Egg Loosening Lotion, to complement its existing innovative range of head lice products.

When a female louse lays her eggs she glues them to the hair shafts making them really hard to remove. The latest addition to the Hedrin family makes it easy to remove nits (dead eggs) from the hair after treatment. The lotion is available in a kit, which includes a fine toothed comb, or on its own for use with the customer’s own comb. 

The unique gel base in Hedrin Stubborn Egg Loosening Lotion carries lubricant oil that releases the chemical bond between the egg and the hair, allowing the egg to slide off easily. Removal is a mechanical process which is simply completed with a comb. Testing has confirmed that it is 10 times more effective than combing alone, both from dry hair and when compared to hair treated with a conditioning shampoo.

Nits are sometimes confused with an active infestation which can lead to unnecessary repeat treatments and can cause parents to worry that their children will be teased. According to a recent survey by Hedrin, 1 in 4 parents admit to worrying when they found head lice in their child’s hair, over 1 in 3 felt stressed and 1 in 5 felt ashamed. Parents should be advised not to worry – nits are just one of life’s little dramas that can be easily dealt with.

As we celebrate Hedrin’s 10 year anniversary, we are marking the occasion with another innovative product. We have invested significantly in research, development and clinical trials and this is why Hedrin formulations are No. 1 in Europe. Through targeted shopper research, we found that 94% of parents with 5-11 year olds said a lotion which would make nit removal easier would be appealing. The new addition to the Hedrin range allows the pharmacy team to recommend a post-treatment option to parents who are purchasing treatment for head lice.”

Marketing Manager for Hedrin, Caroline Wheeler.

The Stubborn Egg range 

This new finishing product is available in:

• A Stubborn Egg Removal Kit which includes the Lotion (50g) & Removal Comb
• Stubborn Egg Loosening Lotion (50g)

The Stubborn Egg Loosening Lotion is easy to use. Simply shampoo out any head lice treatment and apply the lotion to the surface of wet or dry hair. Leave the lotion in for 10 minutes and then comb through a section at a time, sliding a fine toothed nit removal comb from root to tip. Shampoo out after use.