UK, Millions of people are set to become healthcare experts in their own home

Apr 26 2004

Millions of people are set to become healthcare experts in their own home, thanks to a new health guide based on NHS Direct information in Thomson Local telephone directories that are being delivered across England.

Thomson Local directories now include easy to use, step by step healthcare advice and information covering over 25 of the most common adult and child health problems with advice on how to treat symptoms at home where appropriate.

It also contains Department of Health campaign messages such as tobacco education, immunisation and Get the Right Treatment, a campaign that informs people about the range of healthcare options available and how to use local services appropriately.

This unique partnership between NHS Direct, the Department of Health and Thomson Local telephone directories means that the 64 page self-help guide, will be distributed to over 18 million households in England over the next year.

Minister of State for Health Rosie Winterton said:

“This guide will equip people with the information they need to make healthcare decisions. There are now more healthcare options available than ever before, and by making the right choice at the right time, people will get the fastest, best possible treatment. For example, pharmacists are easily accessible and offer a range of services in addition to advising patients.

“Almost 90% of respondents to the Choice Consultation Survey told us that they needed more information in order to make decisions and choices about their treatment or care. This initiative is an important step in responding to people's needs.”

David Edmonds, Chair of the NHS Direct Special Health Authority said:

"The self-help guide has always proved popular and demand has always exceeded supply. This opportunity to provide useful health information in telephone directories is an excellent way of making this valuable resource widely available to almost every home in England. It is a cost effective way of providing people with quality-assured, trusted information about healthcare choices.”

Linda Pancratz, Chief Executive of Thomson Local Directories said:

“We are very proud to be part of this innovative project. With our widespread distribution and community-focused heritage we are the ideal method to provide this valuable information to over 18 million homes in England.”