Superdrug has chosen Macmillan Cancer Relief as its new charity partner

Superdrug, one of the UK's leading health and beauty retailers, has chosen Macmillan Cancer Relief as its new charity partner.

Superdrug staff and customers will support Macmillan through a variety of fundraising activities and promote Macmillan campaign information through public awareness messages on their pharmacy prescription bags. 

To help kick-start this years' support, Superdrug will be holding a Masked Charity Ball for over 1000 staff and guests in July 2004 and hopes this bi-annual fundraising gala will beat its 2002 target by doubling the proceeds for the charity. Other fundraising initiatives include the sale of exclusive Macmillan Pin Badges (a cute teddy bear that changes each season) for £1 in Superdrug stores nationwide and various store team and head office fundraising activities.

The proceeds generated will benefit Macmillan's increasing range of services, including Macmillan nurses and doctors, cancer care centres, a range of cancer information and direct financial help for those who need it most.

Gerard Hazelebach, Superdrug's Managing Director says, 'Superdrug is proud to be working in partnership with Macmillan Cancer Relief and we are looking forward to raising money to support the one million people currently living with cancer throughout the UK. We are confident that our hugely enthusiastic and committed staff will really get behind the charity and find unique ways of fundraising for an issue that touches a lot of people's lives.'

Judy Beard, Macmillan's director of fundraising, added, 'We are thrilled to be working with Superdrug and grateful for the excellent high street presence this gives Macmillan. Their pledge to encourage staff and customers to raise money as well as support us with our campaign work will help us provide the practical and emotional support which will change the lives of people living with cancer today.'