New deodorant promises to slow down the growth of underarm hair

Dec 14 2008

The global giant Unilever which specialises in home, personal care and foods products has promised women a new deodorant which will apparently slow down the growth of underarm hair.

Unilever plans to launch the products in the UK next month which will be presented as both sprays and 'roll-on' deodorants under the names Sure and Dove Hair Minimising deodorants.

The company says the innovative new products are the result of three years research and they will not only slow down the growth of underarm hair and make it finer but will also reduce irritation caused by regrowth.

The new deodorant is not intended to replace other hair removal methods but instead discourage hair growth.

Unilever says a change is apparent after just four weeks of use but normal growth will quickly return if the product is not used.

The hair-minimising products are expected to create £10 million in sales in their first year.

Unilever says the product must not be used anywhere other than the armpits, which might worry for some who might wonder why a product is safe under the arms but not on other body areas.