TBI's new Ocular Services Division to replace its Tissue Distribution and Information Center

Aug 19 2009

TBI/Tissue Banks International, Inc. today announced it has developed an Ocular Services Division to replace the Tissue Distribution and Information Center at the organization.

The group will continue to provide a high level of customer service to ophthalmic surgeons, as well as coordinate the exchange of information between recovery partners and TBI operations divisions.

TBI Ocular Services will lead a new program that emphasizes local customer service, utilizing TBI's network of recovery partners and affiliates to implement follow-up in the field. This gives surgeons across the country the opportunity to have in-depth, face-to-face communications with TBI to ensure we are meeting their tissue needs.

New communications and customer relationship management tools will allow TBI Ocular Services to dramatically improve the level of service offered to TBI's global network of customers. For example, new and enhanced follow-up procedures will extend the opportunity for surgeons to provide more detailed feedback to TBI. A focus on one-on-one interaction between surgeons and Ocular Services representatives will provide more reliability for customers and lead to stronger customer relationships.

The unit will be led by Sameera Farazdaghi, who has extensive experience in eye banking, and has held various positions at other eye banking organizations and with TBI. She holds a Bachelor of Science in Microbiology and a Master of Public Health.

"Our division exists to provide a strong customer support backbone for those surgeons who depend on us for their ocular tissue needs," Farazdaghi said. "But we offer more than powerful customer service. In our new role, we also act as a resource for surgeons, helping to communicate the efficacy of our tissues and services so that potential and current customers can understand the real benefits to them and to the patients they serve."

"TBI's new Ocular Services Division will play an integral role in enhancing the experience of our surgeon customers, and by extension, the transplant patients TBI exists to serve," said David Pennington, Vice-President Ocular Operations at TBI. "The group's focus on customer care will help us touch more lives via high quality ocular tissue, and the impact of that will be felt across the globe."

 www.tbionline.org.