Advanced Instruments' next-generation website facilitates easy retrieval of product and application information

Advanced Instruments has introduced a next-generation Web site that dramatically enhances the customer's online business experience when purchasing osmometers, cryoscopes, and microbiological laboratory instruments. The site was developed from the perspective of the Web visitor, making it easy to retrieve product and application information, scientific materials, and technical support.

"We designed the site from the outside-in -- providing a simple and more intuitive way for Web visitors to find information about the company and our products," said Peter Costas, Vice President, Sales and Marketing, Advanced Instruments. "For example, visitors now can identify our solutions based on industry application. By selecting the clinical, dairy/food, microbiology, or pharmaceutical/biotech tabs on the home page, customers can view suites of products grouped specifically around their market requirements," he said.

The site also enables visitors to navigate by product line or search by industry, activity, or model. Quick product links on the product search pages permit the rapid identification of specific instruments. And the Find a Distributor application in each product section allows visitors to locate their country's distributor for that specific product.

AI University Offers Osmolality Knowledge Base

A unique section, AI University, informs visitors about the theory and benefits of freezing point depression (FPD) osmometry in clinical, dairy, and pharmaceutical laboratories. This educational resource for laboratory professionals and students hosts a deep knowledge base of scientific materials that explains FPD principles and applications.

"We created AI University as an online scientific resource to broaden the understanding of FPD technology and its role in improving the human condition," said Costas. "It contains a wealth of information that includes explanations of basic principles and applications of osmolality and microbiology, milk-processing safety, neonatal bilirubin principles, and dry eye disease."

Other site features include an enhanced database that allows visitors to view or print a Certificate of Analysis for Advanced Instruments standards, controls, or reagents; and an easy-to-use, up-to-date interface to all Material Safety Data Sheets (MSDSs). An expanded technical support section covers instrument calibration, acceptable range of results, safety tips, and the use of specifications to verify CLIA compliance.