DS Waters of America forges alliance with breast cancer advocacy group

Aug 24 2009

DS Waters of America, Inc., a leader in the home and office bottled water, filtration and office coffee delivery service today announced it has entered a three-year alliance with Susan G. Komen for the Cure(R), the world's largest breast cancer advocacy group. Through its home and office bottled water brands, DS Waters will make a $30.00 donation to Komen for the Cure for every new customer who starts service under the Komen Budget Plan, with a minimum annual donation of $100,000. The Komen Budget Plan program is supported by major direct mail, print and Internet campaigns throughout DS Waters' U.S. footprint.

"Our entire organization is excited to enter into a new alliance with Susan G. Komen for the Cure," said Joseph Silva, Director of Marketing for DS Waters. "We are honored to help raise funds and awareness for this dedicated organization determined to find the cures for breast cancer. Like so many others, this disease has impacted many of my close friends and family members and I am grateful to be a part of this unique opportunity. We are all extremely privileged to be associated with such a devoted team."

In addition to new customer incentives, DS Waters will roll out a referral program beginning in September and lasting through October calling on current customers to refer friends and family members to begin service. For each referral, DS Waters will make a donation to Komen for the Cure. In an effort to heighten awareness around the campaign, the caps on DS Waters' 5-gallon returnable bottles will change to pink in support of the initiative.

"Susan G. Komen for the Cure is excited to have DS Waters as a new partner in our promise to save lives and end breast cancer forever," said Katrina McGhee, VP of Global Partnerships at Komen for the Cure. "We rely heavily on our partners to help us create awareness for this disease and after visiting with DS Waters, we knew this was a great fit for our organization. We thank them for their generous commitment to the cause and spreading Komen's vision of a world without breast cancer to local communities."

"You may already be familiar with the bright green trucks within the majority of our fleet," said Dillon Schickli, Co-CEO for DS Waters, "but now you will see something more. We will display a new 'Proud Partner of Susan G. Komen for the Cure(R)' decal on all of our bottled water delivery service vehicles. This will serve as a reminder to our local communities of our commitment to the breast cancer movement. We hope to help make a difference in the fight for the cures one customer at a time."

DS Waters was inspired to partner with Komen for the Cure as a part of their dedication and ties to local communities, as well as their goal to provide responsible corporate citizenship. "Many of our employees families, friends and loved ones have been impacted by this disease and we are proud to be united with Susan G. Komen for the Cure, an incredible organization dedicated to saving lives and ending breast cancer forever," said Stewart Allen Co-CEO, DS Waters. "This new alliance is our way of extending support to the community by offering those who select our brands of home or office bottled water delivery service an opportunity to help join us in the fight against breast cancer."