Aug 24 2009
ZoomMed Inc. (TSX VENTURE:ZMD), creator of the ZRx Prescriber, announces that it has registered an American subsidiary under the name ZoomMedUSA Inc. in order to export the ZRx Prescriber to the United States.
Following the economic stimulus bill put forward by President Barack Obama and ratified in February 2009 (Economic Stimulus Package), stating that $19 billion will be invested to modernize health information technology systems, including electronic prescription systems, ZoomMed intends to benefit from this opportunity.
The reason behind the registration, right away, of an American subsidiary, rests on the fact that the ZRx Prescriber has to be approved by different American organisations which require a presence in the United States, such as SureScripts, the largest electronic prescribing network in the United States and "Certification Commission for Health Information Technology (CCHIT)" a health information technology certifying body officially recognized by the American government.
The creation of ZoomMedUSA will require no significant additional resources, neither human nor financial, since:
(i) The certifying process and the modifications to the ZRx Prescriber will be done by the actual development team located in Brossard. Thanks to the ZRx Prescriber's flexible technology, we do not foresee any difficulties in achieving these tasks and;
(ii) ZoomMed will not operate ZoomMedUSA until it signs a partnership or distribution agreements, for the ZRx Prescriber deployment, with one or more American corporations. Discussions with a few well positioned American companies which showed noticeable interest are already in progress.
As planned, ZoomMed moves on with its Canadian marketing strategy. The amount of physicians choosing the ZRx Prescriber increases constantly, Pharmaceutical corporation contracts and requests for proposals are also increasing.
Furthermore, ZoomMed is actually launching an intensive marketing campaign targeting Quebec's pharmacists, in order to promote our "e-Pic communication Network" which allows communication and prescription information exchange between physicians and pharmacists. This campaign includes a mass mailing of Informational documentation to more than 1,800 pharmacies.
About the ZRx Prescriber
ZoomMed developed the ZRx Prescriber, a technically innovative Web application that enables physicians to use wireless devices such as the IPod TouchTM, IPhoneTM, and other PDA's or desktop computers to rapidly generate prescriptions. The ZRx Prescriber is quick, efficient and intuitive. Since it is a stand-alone product, it can easily be integrated into any Electronic Medical Record software (EMR).
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