Hearatlast to reduce operating costs significantly through restructuring

Aug 26 2009

HearAtLast Holdings, Inc. (PINKSHEETS: HRAL), a leading provider of suitable affordable solutions to clients with hearing needs in the billion dollar hearing loss market, announced today that through the addition of Louis Isabella; CFO; and the Evans Martin group, the Company has identified several significant cost cutting measures.

The new direction of HearAtLast Holdings, Inc. sees dramatic reductions in operating costs across the board. Restructuring at the corporate level will enable HearAtLast to successfully reduce management monthly expenses by approximately $240,000 without diminishing the team or duties of management.

With the new revenue and community outreach model developed by Robert J. Oswald and Pierre LaFontaine now in place, the clinic operating expenses have also been reduced by $20,000-$30,000 per clinic or upwards of $500,000 annually moving forward. "These resources can now be channeled into marketing and brand awareness, let alone the bottom line," states Louis Isabella; CFO. "We as a company and management team have simply assumed more responsibility at all levels of the operation, thus creating a break-even point and profitability well ahead of previous forecasts thus increasing shareholder value."