Campaign to educate customers on chronic pain management

Sep 11 2009

VitalWear, Inc. (www.vitalwear.com), a leader in thermal compression medical devices announced that it is launching a Direct Mail and Web campaign in an effort to educate customers on a recent report from the Center for Disease Control (CDC), stating that among all diabetics, 52% suffer from arthritis.

The CDC report suggests that such co-morbidity inhibits patients from pursuing the physical activity and exercise needed to manage their condition. The campaign is targeted towards durable medical equipment providers (DME’s) and highlights the brand personality of the end user as a vital, active and engaged person. Visit www.vitalwear.com/cdcreport to download the report.

“In helping people relieve joint pain and inflammation, we hope they are better able to exercise and therefore, have better control of their diabetes and their overall health,” said Howard Edelman, VitalWear’s President and CEO. “The combined therapies of the VitalWrap System offer a safe and convenient solution in getting diabetics and arthritis sufferers up and moving again.”

By creating products especially tailored to the growing self-treatment markets in pain management, post-surgery rehab, and sports medicine, the patented technology enables both professionals and their patients to self-administer highly effective treatment, making VitalWear Systems the new standard of care for chronic pain management.

http://www.vitalwear.com/