MonaVie to introduce healthful fruit drink in Poland

MonaVie (www.monavie.com), a leading international nutritional beverage company, today announces that it is entering the Polish market, and will be among the first to introduce a healthful fruit drink featuring the Brazilian acai (pronounced ah-SIGH-ee) berry.

The company’s growing number of independent distributors will offer Polish consumers the first taste of MonaVie™ featuring acai — the little purple berry from the Amazon — which continues to receive international accolades for its antioxidant health benefits. Demand for the acai berry has fueled MonaVie expansion, contributing to the company’s skyrocketing revenue and compound annual growth rate of 230 percent from 2004-2008.

“We are excited to bring MonaVie products to Poland, extending our mission of health and wellness to athletes, outdoor enthusiasts, road warriors, and others who are on-the-go,” says MonaVie Vice President of Product Management, Jeff Graham. “Millions will discover why acai was selected as the MonaVie crown jewel and why this super fruit is taking the world by storm.”

In the four years since its introduction to the U.S. market, MonaVie has earned USD $1.6 billion in revenue and has become a leader in the direct selling industry. The company already does business in 11 countries around the world, and its recent expansion to Poland underscores the company’s desire to build a true global brand. Grand opening ceremonies for the MonaVie Poland office are scheduled for spring 2010.

MonaVie is best enjoyed as part of a healthy lifestyle that includes a balanced, varied diet and exercise. The MonaVie blend comprises the Brazilian acai berry — one of nature’s top superfoods — and 18 other beneficial fruits. The regular consumption of two daily servings of 60 ml provides beneficial levels of antioxidants. This Balance-Variety-Moderation approach to nutrition delivers antioxidants and phytonutrients to help fight free radicals and maintain overall health.