Next Generation Waters wins "Best New Functional Drink" award

Sep 22 2009

In a category that seems to be expanding by the second, Next Generation Waters is pleased to announce that it has won "Best New Functional Drink" at the 2009 Beverage Innovation Awards, the academy awards of the Beverage Industry. NGW beat out 38 other competitors from 12 different countries including PepsiCo's Lipton Linea, Gatorade's No Artificials, and SoBe's Pure Rush to name a few.

The show was held September 15, 2009 in Munich, Germany, at Drinktec, the world's largest beverage trade show. NGW was also a finalist in the "Best Design in PET" and "Best Activation/POS/Print or Online" categories. The Beverage Innovation ceremony received 340 entries in 40 categories and had 500 industry representatives attend the event.

The winner of "Best New Functional Drink" was selected based on proven results, success in targeting a specific consumer group and whether or not it ties in to existing consumer understanding of balance, slow-release energy, anti-oxidants, or immune system protection.

"The award validates that small companies with big ambitions can still have a voice in an industry that is currently dominated by major labels and businesses," says NGW's Chairman, Art Massolo.

After a successful launch in its home state of Florida, Next Generation Waters is getting ready to expand into the rest of the US and International markets.