Culligan and Good Housekeeping Seal celebrate 100th anniversary

Sep 23 2009

In celebration of the 100^th birthday of the Good Housekeeping Seal, the magazine’s famous emblem of quality and a limited two-year warranty, the magazine has created an interactive, traveling exhibit that recreates the Good Housekeeping Research Institute, where all product evaluations are conducted. Visitors will see up close the various tests that products must go through to earn the Seal or be featured in Good Housekeeping, both editorially and in advertisements. GHRI on Tour presented by IKEA will make stops in 11 markets, transported via an environmentally-responsible low-emission vehicle. Visitors can also enter to win a room makeover from IKEA.

"Now more than ever, the Good Housekeeping Seal delivers an invaluable service to consumers, helping them cut through the erroneous claims to find products that really perform as promised,” says Rosemary Ellis, editor in chief of Good Housekeeping. “This exhibit really explains the work we do at the Research Institute, how it relates to the magazine, and how a product earns the Seal. Visitors will realize that we are unique in the way we stand behind the safety and efficacy of everything they see in Good Housekeeping.”

Culligan is sponsoring the Kitchen Appliances & Technology Lab, where the practicality and performance of all appliances, equipment, and utensils used in preparing and storing food are reviewed. Culligan currently has eight home drinking water filtration and softening products which have received the Good Housekeeping Seal. These include: Aqua-Cleer® Drinking Water System; AC-30 Good Water Machine® Drinking Water System; Gold Series™ Whole House Water Filter; Medallist Series™ Whole House Water Filter; Iron-Cleer® Whole House Filter; Platinum Plus Series Water Softener; Gold Series™ Water Softener; and Medallist Series™ Water Softener.

“As Good Housekeeping celebrates the 100-year anniversary of the Seal, Culligan will be celebrating over 70 years as a world leader in water treatment. Both Culligan and Good Housekeeping share an established history built on innovation, quality and trust. We are excited to give consumers an inside look at the Kitchen Appliances & Technology Lab, so that people can understand how better water will make their lives better,” said Eric Rosenthal, VP of Marketing at Culligan.

In addition to the Kitchen Appliances & Technology Lab, the GHRI on Tour presented by IKEA features an additional six interactive labs with diorama-style windows that provide a look inside, along with a video of each lab’s director explaining the products he/she evaluates. The exhibit also includes areas devoted to the magazine’s environmental initiatives; its VIP (Very Innovative Product) Awards; a timeline with GHRI highlights, from landmark evaluations to important recalls; touch screen televisions with trivia games and videos of sample product evaluations. There is also a Kid’s “Lab,” where parents can drop off their children while they explore the exhibit, staffed by trained day care professionals.

GHRI on Tour Presented by IKEA will make stops in the following markets:

• Tampa, FL: Museum of Science and Industry: September 26 – October 10
• Dallas, TX: State Fair of Texas: October 17 – 18
• Phoenix, AZ: Arizona State Fair: November 7 – 8
• Minneapolis, MN: Mall of America: November 21 – 22
• Atlanta, GA: Atlantic Station: December 12 – 13

GHRI on Tour presented by IKEA will make stops in the following markets in 2010: Charlotte, NC, Orlando, FL, Washington, DC, Bentonville, AR, Chicago, IL and Cincinnati, OH.