Ariad Healthcare chosen to be lead marketing agency for Multibionta Probiotic Multivitamin

Oct 8 2009

EMD Serono Canada has chosen Ariad Healthcare to be its lead marketing agency for Multibionta Probiotic Multivitamin, starting with 2010 commercialization strategies and programs.

“The ability to drive high-level business strategy, combined with a track record of developing integrated, high-engagement programs, is what I value in Ariad”, says Greg Biehn, Business Unit Director, EMD Serono. “Given a short runway from inception to launch, I needed a team that could execute and deliver results.”

Richard Marcil, General Manager, Ariad Healthcare comments: “Multibionta is a terrific brand to work on. It’s been available in Europe for ten years, and is now the number-one multivitamin in France and the U.K. Multibionta brings innovation to a category that’s in need of it and is backed by robust science in digestive and immune system health.”

Ariad’s work on Multibionta began earlier this spring, and marketing initiatives are now being deployed in support of its retail launch. Ariad is also working alongside Rao Barrett & Welsh, Environics and M2 Universal.