UpLift Nutrition expands its All-Day Energy Spray marketing campaign

Oct 9 2009

UpLift Nutrition, Inc. (www.upliftnutrition.com) (OTCBB: UPNT) announces expansion of marketing efforts and distribution of All-Day Energy Spray™. The company completed a successful 4-week test campaign during the month of September -- which included street marketing at college campuses, in retail stores and at sporting events and sponsorship of a regional MMA event.

UpLift has a new and ongoing contract with Crowell Advertising (www.crowelladv.com), an innovative full-service ad agency which headed up the on-site marketing efforts during the test campaign and created point-of-sale displays and advertising. Crowell is currently working on a marketing campaign that can be applied to the national and international distribution points UpLift is targeting for distribution.

One of the biggest contributors to the success of the test campaign, according to the company, was the sponsorship of "Weapon of Choice" (https://www.facebook.com/pages/WOC/124145876274), a regional MMA competition held in close proximity to stores selling All-Day Energy Spray™. WOC President, Ted Rich, is currently a regional distributor for All-Day Energy Spray.

UpLift Nutrition is in active discussions with Todd Shull, President of Oculus Capital, who represents several international MMA fighters. Shull has been instrumental in introducing MMA fighters to UpLift for potential sponsorship, including former Pride Fighter and UFC veteran Marcus Aurelio (http://www.sherdog.com/fighter/Marcus-Aurelio-4833) who is one of the original team members of the world famous American Top Team. Aurelio is working with UpLift Nutrition in developing a Brazilian distributorship for All-Day Energy Spray™. UpLift has also recently engaged a consultant to assure the company's products are acceptable under Canadian's standards. The consultant, George Simpson, is currently preparing documents related to UpLift's products meeting these requirements.

"We attribute our early success to two things," said UpLift Nutrition President Gary Lewis. "The first is our innovative on-site marketing efforts. The second is a quality product that works."