Walgreens, aVinci Media launch initiative for breast cancer awareness, raises more than $50,000

Oct 19 2009

Walgreens and aVinci® Media (OTC Bulletin Board: AVMC) have launched a very successful national initiative to raise vital funds and awareness for breast cancer research and support. On Oct. 7, Walgreens offered aVinci's My Personal Movie slideshow DVDs, which normally retail for $19.99, for only $1. Due to incredible demand for this product, aVinci Media and Walgreens generously extended this offer to Oct. 8. One hundred percent of the purchase price of this item was donated to the Susan G. Komen for the Cure® and Breast Cancer Network of Strength® and their missions in the fight against breast cancer. Over two days, more than $50,000 was raised for these organizations.

Chett Paulsen, CEO, aVinci Media, commented, "We are thrilled by the consumer response to this critically important cause. Each of us in someway has been personally impacted by breast cancer and our hope is that this donation-and more importantly the stories people tell-inspire, teach and provide hope for others to fight this widespread disease."

Walgreens divisional merchandise manager Mona Kelly noted, "A key part of Walgreens mission is social responsibility to the communities we serve. This initiative is one way we give back to our valued customers and provide the much needed support for this important cause."

One single story can inspire, teach and provide hope for millions of women and men across the globe. And whether it's a story of survivorship, or information about innovative research or complementary treatments, the power of someone's experience can have an impact greater than could ever be imagined.

Walgreens and aVinci's support of Susan G. Komen for the Cure® and Breast Cancer Network of Strength® reflects each organization's deep commitment to support those diagnosed and receiving treatment for breast cancer and the research efforts to find a cure.