Veeva Systems upgrades its CRM application

Oct 21 2009

It’s the typical start to a day at a life sciences company. The sales representative grabs a coffee, sits down at his desk, checks his voicemail, and logs in to the system. Only this morning, the system is different and offers new functionality. Users have a new window into the status of a drug’s formulary position, a new account wizard has been added to PDAs and tablets, and rolling 4-week time frame displays are now available. These enhancements and more were pushed out to Veeva CRM users without any disruption to their workday. They never had to be retrained how to use a new version of software. And, the customer never had to pay one extra penny for the new features.

“We’ve experienced six Veeva upgrades, and they’ve always gone smoothly,” said Rick Keefer, president and CEO of Publicis Strategic Solutions Group. “We also like the ability to turn the new functionality on or off as needed. Veeva CRM is web-based SaaS, state-of-the-art technology, and a significant improvement from what we had been using for our field sales teams.”

Every 90 days, Veeva Systems (developers of the first and now leading SaaS CRM system for the life sciences industry) upgrades its CRM application for the benefit of every customer – large and small – and all of their users regardless of whether there are five or 5,000. Upgrades are based on verbal and analytical feedback from customers as well as ongoing research and innovation from Veeva’s development team. The enhancements are automatically and transparently pushed out to users via the web, and customers are given the option to turn the new functionality on or off based on their needs. All mobile users also benefit from the same upgrades simultaneously.

Veeva CRM’s multi-tenant SaaS architecture enables the company to provide its customers with quarterly upgrades at no extra charge and with no system interruption.

In its latest upgrade, Veeva made the following enhancements:

• Pull-Through Campaigns – combines payer and formulary data to enable true pull-through campaigns and improved physician messaging. It bridges the gap between physicians and their top payers, providing reps with an easy to understand representation of the top payers and the corresponding formulary details for each product for each target physician;
• Prescriber Level Restricted Products – enables compliance officers, looking to ensure compliant product detailing and sampling, to specify restricted products by prescriber to prevent marketing and distribution of products for “off-label” uses;
• Analytics Enhancements to VInsights^™ – provides the addition of rolling 4-week time frames, reach-and-frequency analysis, and efforts vs. results reporting;
• Mobile Enhancements to VMobile^™ – adds a new account wizard, a new visual tool to see scheduled calls on a Google^™ map, 1-time sample drop support from the PDA, and other general enhancements.

“The ability to seamlessly upgrade all our products is critical to the essence of what makes multi-tenant SaaS applications so powerful,” said Matt Wallach, executive vice president and general manager of Veeva Systems. “New regulatory changes are incorporated as necessary. Improvements are made to the system based on real user feedback. And, what we learn from one customer is applied for the benefit of all our customers, regardless of their size.”

Source: Veeva Systems