Music super stars unite to launch campaign for bone marrow donation

Nov 2 2009

United under a same mission, music super stars, Placido Domingo, Gloria Estefan, David Bisbal, Luis Fonsi, Arthur Hanlon, Wisin & Yandel and Enrique Iglesias amongst other Latin music stars, will become ambassadors of hope through this historic initiative; "Unete Con La Gota de la Vida, Benefiting City of Hope."

"The 'Unete Con La Gota de la Vida, Benefiting City of Hope' campaign was conceived to create awareness within the Latin community about the importance of bone marrow donation, and thus encourage the community to register with the National Bone Marrow Registry which City of Hope currently promotes. For the first time, a group of A-list Hispanic musical artists have joined the cause in an effort to launch an unprecedented campaign where they will record an epic song: 'La Gota de la Vida,'" said Salvador Trevino, co-founder of the campaign to benefit City of Hope and Executive Producer of the project.

"We'd like to thank these talented artists for their time, energy and commitment to the recording of 'La Gota de la Vida'," said Scott Loyola, Associate Vice President of Development for City of Hope, top center in the investigation and treatment of cancer in the United States and beneficiary of the project. "Through the support from the artists, recording labels and sponsoring companies, we can help ensure wider outreach to the Latino community and encourage more to join the 'National Bone Marrow Donor Registry' while raising funds for advanced research and treatment at City of Hope."

The large number of singers that are part of the group at this time will converge in Las Vegas this up-coming week of November 3-6 during the Latin Grammy 2009 celebration. Additional recordings will happen in Los Angeles and Miami to record the musical theme written exclusively for City of Hope by pianist and composer Arthur Hanlon.

"The campaign 'Unete Con La Gota de la Vida, Benefiting City of Hope' has touched my heart like no other project throughout my career. The campaign's image, a hand holding a drop of life-inspired the music and lyrics of the song. I feel honored to be part of such a noble cause," shared Hanlon.

The first epic recording session, where dozens of artists will unite to deliver their voices for this unprecedented cause, will take place in Las Vegas between November 3rd and 6th. Additional recording sessions will happen in Miami and Los Angeles. Besides the artists confirmed already, the list includes Aleks Syntek, Noel Schrajis, German Montero, Shaila Durcal, and Marcos Witt among others.

During the same dates, the filming of the video clip will take place, led by talented director Simon Brand and produced by Mauricio Osorio from Aluna Films. The video will boost the circulation of the message, which, along with the song, will be spread to the world.

Luis Medina is the Executive Producer of the "Unete Con La Gota de la Vida, Benefiting City of Hope" project. Medina is the President of UNO Productions, and two decades ago made history with a similar gathering of artists for a hymn written for UNICEF, known as "Cantare Cantaras." The list of over 50 luminaries in Latin music included Julio Iglesias, Jose Luis Rodriguez, Vicente Fernandez, Miami Sound Machine and Placido Domingo.

Luis Medina affirms: "I'm positive this epic recording will touch the world much the same way as 'We are the World' and 'Cantare Cantaras' did in their time, two projects which remain in people's hearts forever."

Universal Music Group is the music label that will promote and distribute the song. All earnings generated from its sale will be donated to "Unete Con La Gota de la Vida, Benefiting City of Hope." The song and video will have a special premiere in Los Angeles on February 11th, 2010.

Today, history is about to be written through the historic collaboration of a countless number of Hispanic artists uniting for the first time for this noble cause.