First integrated network of digital sales and marketing solutions for life sciences companies

Nov 3 2009

PDI, Inc. (Nasdaq: PDII), a leading provider of sales and marketing support to U.S. health care companies, and Physicians Interactive, the leading provider of mobile reference and digital sales and marketing services to life sciences companies, have entered into a strategic alliance to collaborate and deliver the first integrated network of digital sales and marketing solutions. These products will drive expanded reach and revenue for life sciences customers, while increasing the level of service, access and value to physicians.

By way of this unique collaboration, life sciences companies will be able to provide a comprehensive, optimized mix of personal delivery services, such as PDI's field sales, peer-based, and call-center services to physicians who benefit from physical outreach. Physicians Interactive will augment PDI's personal efforts, and extend services to those physicians challenged by location, time, or preference with an exciting range of on-demand digital services. These offerings include leading mobile-based point-of-care decision support tools, electronic sampling and patient assistance programs, as well as interactive online education.

The partnership will significantly expand customer reach beyond that of traditional sales and marketing solutions. The combined networks and behavioral databases will connect life sciences companies with over one million health care professionals worldwide.

"Physicians Interactive is a respected leader in the digital and non-personal marketing space," said Nancy Lurker, Chief Executive Officer of PDI, Inc. "We look forward to working closely with them as both companies expand the integrated services we can offer to our health care customers."

From its headquarters in Marlborough, Massachusetts, Physicians Interactive Holdings provides health care professionals with a wide variety of programs, including digital marketing, eSampling, mobile clinical content media, data analytics, physician relationship management and campaign development.

"Our new partnership with PDI aligns our services with a recognized leader and pioneer in personal sales solutions," said Donato Tramuto, Chief Executive Officer and Vice Chairman of Physicians Interactive Holdings LLC. "As the health care industry continues to evolve rapidly, new offerings such as those provided in this agreement by PDI and Physicians Interactive, give our customers a differential and competitive advantage."

SOURCE PDI, Inc.