Muscle Flex CEO to promote Muscle Flex brands

Nov 12 2009

Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) and dick clark productions (www.dickclarkproductions.com) jointly announced today that Muscle Flex CEO Danny Alex will participate live on the American Music Awards online pre-show on November 22, 2009. Muscle Flex brands will be referenced during his segments which will focus on fitness and lifestyle. The introduction was made by its marketing partner TLK Fusion (www.TLKFusion.com).

The AMAs will broadcast live from the Nokia Theatre LA LIVE on Sunday November 22 (8-11 p.m. EASTERN and PACIFIC) on ABC. dcp associates Premiere Entertainment will provide production services on the multi-camera red carpet event and USTREAM will power the live stream to a series of dcp developed video widgets. This exclusive pre-show webcast, presented by Coca-Cola, will begin on Sunday November 22, 2009 at 3:00 PM (PT) / 6:00 PM (ET) and can be viewed on ABC.com, USTREAM.tv/ASNLive, the official AMA fan page on Facebook and partner sites mycokerewards.com and mycoke.com as well as MuscleFlexInc.com and other sites around the globe.

The introduction to Dick Clark Productions was made by its partner, TLK Fusion Entertainment (www.TLKFusion.com) which it just recently signed for an ongoing agreement with designed to promote Muscle Flex and its colorful spokesperson and CEO, Danny Alex, through nationally based media, promotions and entertainment television and broadcast programs. With TLK Fusion's powerful relationships in the entertainment industry, Muscle Flex will be positioned side by side with Hollywood's elite power companies and individuals. TLK Fusion Entertainment will work with Muscle Flex on an ongoing North American marketing and promotions campaign as well as consulting services that are sure to transcend Muscle Flex to a very prominent and nationally visible echelon. TLK Fusion is developing a 360 degree marketing plan for Muscle Flex, including public relations, nationwide promotions, charitable alignments and strategic partnerships. TLK Fusion is one of Hollywood's most influential Marketing Firms and presides over intimate relationships with some of North America's most prominent media, television and online entities.

Rachel Wagner, VP of Corporate Alliances at Dick Clark Productions, commented, "Danny Alex and Muscle Flex are going to be an exciting inclusion into the AMA Online pre-show event. We are planning one of the largest and most viewed online media events to date with this year's AMAs and are excited that Danny Alex and Muscle Flex are bringing their authentic and original fitness and lifestyle ideology and brands to the AMA Pre-show."

"This is truly an exciting way to bring Muscle Flex and our brands to millions of people on a nation-wide basis and to be directly associated with, not only one of the biggest awards shows globally, but to also have the pleasure of working with a media titan and pioneer like dick clark productions," commented Danny Alex, CEO and Founder of Muscle Flex. "The people at dick clark productions have been amazing and it's an amazing opportunity that I hope will lend itself to more down the road. Ken and Tracy at TLK Fusion have certainly proved very quickly that they have the media contacts and high profile relationships to get Muscle Flex into highly prestigious and coveted promotional events."

Muscle Flex just released the Muscle Flex® Beagle StepFit™ 2-minute commercial and one-page landing page at www.BuyTheBeagle.com. Muscle Flex is releasing the Beagle StepFit™ 2-minute direct response commercial simultaneously with the BUDDY Tablet Caddy™ later in November 2009 on a North American broadcast.

Muscle Flex expects to debut the BUDDY Tablet Caddy 2-minute commercial shortly as final touches are made on the final edit.