American Cancer Society partners with ENTA to spread anti-smoking message among teens

Nov 18 2009

The American Cancer Society and ENT and Allergy Associates, LLP (ENTA) are once again teaming up to bring a strong and relevant anti-smoking message to teens and ENTA patients through a strategic partnership that includes outreach to local high schools and patient education.

“The most effective way for us to fight cancer is to partner with systems in our communities to reach the largest number of people possible,” said Dee McCabe, Executive Vice President, American Cancer Society. “ENTA has been a great partner, reaches thousands of people a day, and truly is committed to improving health of their patients.”

“At ENTA, we see far too many patients-each and every week-afflicted with cancer…so our partnership with the American Cancer Society allows us to educate people about the dangers of smoking, and point them toward smoking cessation and cancer prevention” said Dr. Wayne Eisman, President of ENT and Allergy Associates. “We are delighted to do everything we possibly can to help the ACS fight smoking, particularly among young people.”

A key part of the alliance is ENTA’s support of the American Cancer Society’s Great American Smokeout, held on November 19th. Throughout the month of November, ENTA will offer patients materials on how to quit smoking in its 30 offices throughout the Greater New York and New Jersey area. Also, several ENTA doctors will speak at local high schools to teens about the dangers of smoking, how to deal with peer pressure, and how the tobacco industry targets its advertising to teens.

As part of the Great American Smokeout, ENTA is challenging students to create their own anti-smoking song and compete for a prize of $2,000. The contest is open to all public high school students throughout New York and New Jersey. The American Cancer Society Web site also includes financial benefits of quitting smoking, a cigarette calculator, and directions on how to become an advocate in the fight against the tobacco industry.

ENT and Allergy Associates has a clinical alliance with the Mount Sinai Medical Center for the treatment of patients with head and neck disorders, and has established a first-of-its kind program for head and neck cancer screening.

http://www.cancer.org/