First lifestyle magazine and website for nurses launched

Dec 5 2009

Scrubs Magazine (scrubsmag.com), the first lifestyle magazine and website for nurses, premiered November 15. The magazine has paid circulation of 350,000 and will be sold in more than 1,500 nursing apparel stores nationwide. Strategic Partners Inc., the leading nursing apparel and footwear company in the U.S. and manufacturer/distributor of scrubs for Cherokee, Disney, Baby Phat, Skechers, the NFL and others, is the founding sponsor.

Scrubs covers lifestyle topics including beauty, money, style, health and wellness. Articles in the premier issue include "The Race of My Life (and the Nurse Who Helped Me Win It)" by Lance Armstrong; "Vital Signs," an upfront section featuring news for nurses about life, style and work; as well as features including nurse and noted writer Theresa Brown's account of the first time she lost a patient to full cardiac arrest.

"As a longtime national consumer magazine editor, I am especially excited to be creating Scrubs at this moment in time," said Catherine Ettlinger, editorial director of Scrubs, former editor of Elle and managing editor of Mademoiselle. "Nurses are heroes and nursing is one of the most respected professions in the world -- one with unique attributes and needs. I am thrilled to be able to deliver a thoughtful, compelling magazine to serve this untapped market."

"There are almost three million RNs in the United States, making nursing one of the largest segments of the U.S. workforce," said Michael Singer, Chief Executive Officer of SPI. "Healthcare is one of the few sectors of the economy adding jobs. Scrubs and scrubsmag.com are perfectly positioned to reach this growing and thriving market." Singer came up with the idea for Scrubs, which was then developed and produced by Mind Over Media, the Los Angeles-based media development and packaging company. This is not Singer's first media venture; he also launched a national college newspaper, U, with 1.4 million copies distributed to 400 campuses.

Scrubsmag.com will feature active conversations with nurse bloggers ranging from a newly minted nurse to a seasoned RN to a misunderstood male nurse, as well as polls and comment boards. The site also features podcasts, widgets, a mobile version, weekly drawings for free scrubs, and is active on Twitter (twitter.com/nursetweets) and Facebook. Source:

SOURCE: Scrubs Magazine