Masimo SpHb monitoring technology installed at Brookdale University Hospital and Medical Center

Masimo (Nasdaq: MASI), the inventor of Pulse CO-Oximetry(TM) and Measure-Through Motion and Low Perfusion pulse oximetry, announced today that Brookdale University Hospital and Medical Center in Brooklyn, New York, has completed its system-wide conversion to Masimo SET pulse oximetry technology. As part of its system-wide technology standardization, Brookdale has also installed first-ever continuous and noninvasive hemoglobin monitoring (SpHb(TM)) technology in select care settings -- allowing clinicians to detect and treat chronic or acute anemia earlier, identify internal bleeding sooner, and more effectively manage blood transfusions for their patients.

By converting to Masimo SET, Brookdale clinicians gain all the Measure-Through Motion and Low Perfusion benefits of Masimo SET pulse oximetry, along with the breakthrough noninvasive blood constituent monitoring capabilities of Masimo Rainbow SET Pulse CO-Oximetry. Masimo Rainbow SET is the first-and-only technology platform capable of continuously and noninvasively measuring multiple blood constituents that previously required invasive procedures, including: total hemoglobin (SpHb(TM)), oxygen content (SpOC(TM)), carboxyhemoglobin (SpCO®), methemoglobin (SpMet®), and PVI®, in addition to oxyhemoglobin (SpO2), pulse rate (PR), and perfusion index (PI). The ability to immediately detect and treat potentially life-threatening conditions -- without having to draw blood and wait for the results -- enables earlier and better clinical decisions that may help save lives and improve patient outcomes.

According to Thomas Crimi, M.D., Director of the Blood Conservation Program at Brookdale, Masimo SpHb is helping to improve blood management and conservation at Brookdale. "SpHb provides us with the unique ability to proactively identify and address patient's requiring blood transfusions much earlier, while avoiding unnecessary transfusions and other invasive tests. This certainly contributes to better quality care, patient safety, and improved clinical outcomes."

Masimo Founder and CEO, Joe E. Kiani, stated, "Brookdale's history of implementing sophisticated diagnostics and treatment technologies makes it the ideal care setting to pioneer Masimo SpHb for Brooklyn-area residents. We applaud their use of advanced medical technologies to help improve blood conservation efforts, patient care and clinical outcomes within their community."