Jan 9 2010
HealthSTAR's LehmanMillet, the leading agency devoted to working with health care companies changing standards of care, today announced it has won four prestigious industry awards: an MM&M (Medical Marketing & Media Magazine) Gold Award for work done on behalf of Abbott Nutrition; a First Place DxMA (Diagnostic Marketing Association) award for work done on behalf of Abbott Diagnostics; a First Place DxMA Award for work done on behalf of BRAHMS USA; and a PM360 Pharma Choice Bronze Award.
"It is always gratifying to be recognized for one's work. When that recognition comes from one's peers, and the work selected is singled out from a body of work produced by our industry's greatest agencies, it is a humbling experience," stated Bruce Lehman, President and CEO of LehmanMillet. "Great clients are the cornerstone of great work. They bring wonderful products to market, and the courage and vision to free their agency to deliver. So a heartfelt thank you to our clients."
LehmanMilllet won an MM&M Gold Award in the category of Best Product Launch Advertisement/Campaign in Professional Press for work done on behalf of Abbott Nutrition, makers of Similac Infant Formula. The advertisement and campaign titled "Making a Splash" supported the launch of the new Similac Advance Early Shield™, the first of its kind with prebiotics, one of the key components in breast milk thought to be critical to the developing immune system. The MM&M Awards recognize exceptional creativity and marketing effectiveness in health care advertising, public relations and publishing.
In the category of corporate communications, LehmanMillet won First Place DxMA Award for the Abbott Diagnostics Labs Are Vital™ Video, Silent Treatment, which highlights the importance of the clinical laboratory in delivering critical and accurate information to speed diagnosis and resulting therapy. It also received a First Place DxMA Award in the collateral category for the BRAHMS USA Literature Carrier and Biomarker Brochure, which used integrated messaging and creative visuals to communicate the BRAHMS story and product offering of cardiac biomarkers for fast and accurate diagnosis and prognosis of heart disease. The DxMA Awards honor the best in in-vitro diagnostics, advertising, marketing and promotional programs.
Also on behalf of work done for Abbott Nutrition, LehmanMillet was the 2009 PM360 Pharma Choice Awards Bronze Winner for an advertisement which demonstrates Abbott Nutrition's support for breastfeeding and incorporated a clever headline to highlight an infant's satisfaction with its product. The advertisement ran in USA Today during Global World Breastfeeding Week 2008 and will be featured in the December issue of PM360 Magazine. The PM360 Pharma Choice Awards is an online competition for best print, digital and video creative.
SOURCE: HealthSTAR Communications
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