TRIA Beauty receives OTC clearance from FDA for TRIA Laser Hair Removal System

Jan 12 2010

TRIA Beauty, the leader in light-based therapeutic beauty devices, today announced it received an additional over-the-counter (OTC) clearance from the United States Food and Drug Administration (FDA) for its flagship product, TRIA Laser Hair Removal System (LHRS). The TRIA laser is now FDA-cleared for permanent hair reduction, making it the first and only at-home hair removal device clinically proven to deliver permanent results.

"Our new FDA-clearance validates the superiority of TRIA laser over other at-home hair removal systems," said Kevin Appelbaum, CEO of TRIA Beauty. "This announcement is a testament to the advanced engineering and patented design intelligence that is the essence of TRIA Beauty."

According to a recent Dermatology Times survey, 82% of dermatologists prefer lasers to any other technology to achieve permanent hair removal. TRIA LHRS is the only at-home hair removal device on the market that utilizes a diode laser, the same technology used in professional laser hair removal systems and still considered the gold-standard treatment. In fact, the TRIA LHRS was developed by the scientists who invented the professional technology more than a decade ago.

The TRIA LHRS first received FDA clearance in February 2008 and has been recognized by industry authorities like Allure, WWD Beauty Biz, and Advertising Age for its game-changing innovation. In late 2009, TRIA Beauty launched a second generation TRIA LHRS that provides more power settings for improved comfort and performance. The second generation TRIA laser is sold at a 40% lower price than the original, making permanent hair reduction even more affordable to consumers.

This additional OTC clearance for TRIA LHRS comes just a day after TRIA Beauty received OTC clearance from the FDA for a proprietary hand-held blue light device designed for at-home use for the treatment of mild to moderate inflammatory acne. The new TRIA blue-light device is 10 times more powerful than other at-home blue light devices, continuing TRIA Beauty's heritage of innovation in beauty. It will be part of a dermatologist-validated system that will launch in Spring 2010.

The TRIA LHRS is priced at $595 and is available at TRIABeauty.com as well as on QVC, and at Bloomingdales, Neiman Marcus, Nordstrom, Bergdorf Goodman, STUDIO at Fred Segal, Bliss Spas and select physician offices.