Jan 13 2010
UTEK Corporation (NYSE Amex:UTK), a leading IP licensing and innovation
services company, is pleased to announce a new pricing model for its
Pharmalicensing online service; the pricing will be effective starting
January 13th.
“In 2009, we spent considerable effort listening to our clients on how
we might serve the marketplace better. I believe this pricing change
will further extend our lead and continue to make our marketplace the
most efficient and highly trafficked online licensing platform in the
pharmaceutical sector.”
UTEK’s new Pay-per-Click pricing will create further market efficiencies
for the Company’s leading online licensing and partnering platform for
the pharmaceutical industry. The pricing will provide additional
opportunities for buyers and sellers to access the platform, and create
a larger online IP marketplace. Pharmalicensing.com currently directs
more than 190,000 visitors each month to emerging partnering
opportunities posted by companies worldwide.
“In 2009, we spent considerable effort listening to our clients on how
we might serve the marketplace better. I believe this pricing change
will further extend our lead and continue to make our marketplace the
most efficient and highly trafficked online licensing platform in the
pharmaceutical sector.” Mark McBride, Managing Director of UTEK
Pharmalicensing continues, “Our Pay-per-Click option is intended to
remove pricing barriers for users of our service, increasing our base of
potential clients. We continue to take as much risk as possible out of
our clients’ partner search process, and offer our visitors more
opportunities to fill their drug pipelines.”
All new clients will be eligible for the pricing structure, which will
enable companies to post their profile and only pay for qualified
traffic. Pay-per-Click clients will pay only for the partnering
opportunities or potential partner click-throughs they receive. The
Company plans to expand the new pricing model to its Medical Device
Licensing platform as well as additional licensing platforms to be
launched in 2010.
Source: UTEK Corporation