Operation Eyesight urges Canadians to make a difference on Valentine's Day

Operation Eyesight is calling upon Canadians to help the "Forgotten People" of our world on Valentine's Day.

Canadians can make a direct difference in rescuing children, adults and families from blindness.

On Valentine's Day it is traditional to send cards, flowers or a special gift to the people we love. But this year, are you wondering if it's time to try something new? Consider making a tribute gift through Operation Eyesight - it's a powerful way to say "I care" while at the same time helping people in the developing world see a future free of blindness.

Each day the beauty of the world goes unseen by millions who suffer from blindness or low vision - a fact even more staggering when you consider that of the 161 million people worldwide with vision problems, 90 per cent live in the developing world.

Yet for most of the people, blindness is actually treatable - even preventable - once medical facilities or community programs take root near their homes.

Operation Eyesight is working hard to make a direct difference, will you?

For the cost of a bouquet of flowers or a quality box of chocolates, you can be making a lasting, profound difference in someone's life.