Muscle Flex changes name to Bravada International

Feb 24 2010

Muscle Flex Inc. (www.MuscleFlex.com) (Pink Sheets:MFLI) announced today that in it will be changing its name to Bravada International Ltd., (www.BravadaLTD.com) a name that more accurately reflects the company's growing depth of its business affairs. Muscle Flex® will remain an integral part of the company as the health and fitness product and services brand. Given the scope of Muscle Flex’s business interests, the company requires a name that more accurately represents its growing national market presence. It’s reality show, The Complete Package™ (www.TheCompletePackageTV.com), as well as its alignment with Kim Kardashian for its Muscle Flex VATA (www.MuscleFlexVATA.com) Sports and Active Wear line, provides two examples where its new name, Bravada International Ltd. depicts a broader consumer and corporate perception. As part of the name change, the Company will also be changing its symbol and CUSIP number.

“Who is ‘The Complete Package’? Danny Alex offers, “This show will redefine what sexy is in America… and we are looking for all of it!”

Muscle Flex Inc. / Bravada International Ltd, has filed for all relevant trademarks, web domains and associated intellectual property considerations to protect and grow its brand Bravada™ across multiple product categories. This process began a few weeks back and a number of elements associated with the corporate name change to Bravada™ have begun. With regards to The Complete Package™, it will be a TV reality show looking for the new face of Bravada International Ltd. Discussions with various television related entities in Hollywood in developing The Complete Package, reacted very favorably to the Bravada name in relation to the TV reality show as well as a growing list of other potential media projects for the company. As well, Muscle Flex® / Bravada™ has a number of additional projects that it is developing. The branding power behind the name Bravada provided a much more concise relation to the overall vision for the company.

Company CEO and Founder, Danny Alex, stated, "Our new name, Bravada International Ltd., captures the essence of all of our corporate and operational objectives. We have aligned ourselves with some significant entities and media players in Hollywood and wanted to make sure that we are able to market our name across multiple categories especially as we begin the filming of the pilot and opening episode of The Complete Package and transition into an ongoing series format upon executing a network deal for the reality project. The Muscle Flex brand will remain an integral part of Bravada International Ltd. as its health and fitness product division.”

Muscle Flex / Bravada shall provide investors with additional information regarding the formal name change as well as its new CUSIP number shortly. All shares will be exchanged on a 1 for 1 basis.

The Complete Package™

The Complete Package, its new reality television show that merges Victoria’s Secret style and attitude with “The Apprentice” business savvy, has confirmed its cast of judges. The judging line-up will feature Danny Alex, as the central judge, joined by the two new confirmed judges, Bright Riley and Amanda Barajas who will join the show’s exciting line-up including the newly named celebrity host, Manny Streetz, the top Los Angeles On-Air Radio Personality who reaches over 3 million and is known as “Manny on the Streets.” Streetz will be sharing hosting duties with actress, Kristyn Green, who plays a recurring role on the USA series “The Starter Wife.”

An open casting call for the pilot episode is scheduled to take place Saturday, February 27, at 8:00am at HD Vision Broadcast Center in Studio City, California. Hundreds of contestant applications are already pouring in and a huge turnout is expected.

“The Complete Package” welcomes all women with a pulse to participate in its edgy, just-when-you-thought-you-had-seen-it-all competition. Thousands of women in all shapes and sizes are expected to participate for a chance at winning the title. The winner will be selected on the following criteria: Beauty, Business Smarts, Fitness, Fashion Sense, Intellect, Sex Appeal, Confidence, Spirit and Heart.

“Who is ‘The Complete Package’? Danny Alex offers, “This show will redefine what sexy is in America… and we are looking for all of it!” The 10-episode series will incorporate all of the drama, humor and the unexpected that comes when women compete. How does a beautiful woman get prepared for the opportunity of a lifetime? What decisions go into hair, make-up, wardrobe, and attitude to standout from the rest in a Beverly Hills, 90210 setting? What interaction takes place when they’re living with the competition? Who’s their friend and who’s their enemy?

This is a 24/7 competition never out of the eye of the camera. Special features in the show will include fashion couture on-a-budget, a swimsuit contest, perseverance, endurance, fitness, sales and business acumen, public appearances, and getting real in the ‘must see and hear’ Truth Booth. Each week one contestant will be eliminated until only one winner stands in the spotlight.