Dorel Juvenile Group to donate $200,000 to Make-A-Wish Foundation

Apr 3 2010

Dorel Juvenile Group, Inc., a division of Dorel Industries (TSX: DII.B, DII.A) and the nation's largest juvenile products manufacturer, today announced its commitment to donate $200,000 in support of the Make-A-Wish Foundation.  With its pledge, Dorel has issued a call to action asking consumers to participate in this initiative, which will help grant the wishes of inspiring Make-A-Wish® children throughout the country.  

Starting this spring, consumers can look for specially marked Safety 1st® items and help share the power of a wish®.  Safety 1st products announcing the donation include the Comfy Cushy™ 3-in-1 Potty, the Beagle Buddy Potty, the Potty n' Step Stool, the Snack n' Scribble Booster Seat and the Easy Care Booster Seat.  

"At Dorel, everything we stand for reverts back to the safety and general well-being of children across the globe," said Dave Taylor, President of Dorel Juvenile Group US.  "We are honored to support an amazing organization like the Make-A-Wish Foundation to offer hope, strength and joy to thousands of extraordinary children nationwide."

"We're thrilled to work with Dorel and the Safety 1st brand to bring smiles to children's faces across the country," said David Williams, president and CEO of the Make-A-Wish Foundation of America.  "This generous donation, in addition to the support of consumers and our dedicated volunteers, will allow us to continue to grant the wishes of children nationwide, adding to the 188,000 wishes we have already granted to date."

Specially marked Safety 1st products can be purchased nationwide at Target, Babies "R" Us, Kmart, Sears and Wal-Mart stores, or online at www.safety1st.com/usa/eng/Make-A-Wish/.  The promotion will be featured on the Make-A-Wish Foundation's "Promotions That Give Back" page on wish.org.