Vitamin selected as agency of record for IZI Medical Products

Apr 26 2010

The boutique design-web-public relations firm Vitamin® announced today its selection as agency of record for IZI Medical Products, a Maryland-based innovator of medical device accessories. Vitamin is providing IZI with retained public relations services for strengthening overall brand and key product awareness. Additionally, Vitamin is handling product naming and product branding, as well as integrated marketing for refreshing IZI's new corporate messaging, tagline and logo. 

"We are entering a new era," says Helen Shafer, CEO of IZI Medical Products. "This year we are launching several new products, making acquisitions, hiring more employees, and expanding our international, OEM, and distributor partnerships. With Vitamin established as our PR and marketing arm IZI can now accelerate our awareness and outreach at the same pace our business is growing." 

IZI Medical Products is a leading innovator and manufacturer of high quality and cost-effective medical device accessories used in image guided surgery (IGS), radiology, and radiation therapy procedures. Founded in 1991, the company developed the first multi-modal imaging marker – a clear, accurate reference technology that has become a standard accessory used by physicians during IGS. Today, IZI's diverse product lines are distributed in 50 countries, including the U.S. IZI's products are used across a broad range of medical specialties to help healthcare professionals increase accuracy in diagnosing patients and decrease procedural time.

Amanda Karfakis, president/CEO of Vitamin says, "Vitamin is excited and honored by the opportunity to partner with IZI during the company's growth period. Helen and the executives at IZI are very entrepreneurial, sharp, and extremely dedicated to IZI's success. We enjoy shared business philosophies, a passion for the medical industry, and the structure of being family-operated businesses – a structure that Vitamin shares with IZI."

The addition of IZI to Vitamin's roster comes on the heels of the firm's brand launch for the orthodontics practice, Lang Orthodontics. Vitamin has specialized in integrated marketing for the healthcare / human services sector for more than seven years.