AdvaCAL named official partner of National Osteoporosis Foundation

May 5 2010

AdvaCAL® calcium supplements is proud to announce that it has been named as an official partner of the National Osteoporosis Foundation (NOF), the nations' leading voluntary health organization dedicated to osteoporosis and bone health. This designation is reserved for companies that provide financial support to NOF, with products judged to be consistent with the NOF mission. Beginning May 1, 2010 a portion of AdvaCAL sales will be donated to NOF for osteoporosis prevention and education. Official branding will soon follow on AdvaCAL advertising and product labels featuring the official "Proceeds benefitting National Osteoporosis Foundation" logo.

“With the incidence of osteoporosis growing, we believe it is especially important to support the leading advocate, NOF, in this effort.”

"We are excited to partner with the National Osteoporosis Foundation in a battle that can actually be won, against premature bone loss." said Andrew Lane, president of LaneLabs, the nutritional company behind AdvaCAL. "With the incidence of osteoporosis growing, we believe it is especially important to support the leading advocate, NOF, in this effort." According to NOF, osteoporosis is a preventable disease for many people. Yet 55% of adults 50+ today have or are at great risk of getting osteoporosis. And osteoporotic fractures are rising, potentially exceeding three million annually by 2025.

"NOF is thrilled to work with AdvaCAL as a proceeds partner," said Amy Porter, National Osteoporosis Foundation Executive Director and CEO. "Several risk factors have been identified for osteoporosis, including individuals not getting enough calcium and vitamin D. Calcium is the building block of bone and vitamin D is important because it helps your body use calcium. Many of the choices you make each day can affect your bones. By making healthier choices you can help to reduce your risk of osteoporosis as well as the painful fractures it can cause." she continued.

SOURCE National Osteoporosis Foundation (NOF)

www.nof.org