Bayer selects Vision Chain as Enterprise Demand Signal Repository and Predictive Analytics platform

May 25 2010

Vision Chain, Inc. (www.visionchain.com), the leading global provider of demand signal repository and predictive analytic solutions, announced today that Bayer Healthcare LLC, the global leader in trusted brands for healthcare and nutrition, has licensed its technology platform to analyze store-specific sales, assortments, prices, promotions and other factors to optimize go-to-market efforts with multiple retailers.

“We are excited to support a thought leader like Bayer in becoming demand driven and appreciate their commitment to partner with Vision Chain as their Enterprise Demand Signal Repository and Predictive Analytics platform.”

Bayer sells a portfolio of products that lead consumers around the globe toward healthier lives. Products as varied as blood glucose meters, aspirin, and cough and cold remedies make Bayer's portfolio is at once both seasonal and destination—where the demographic attributes of shoppers will drive the type of analgesic or other portfolio products best to be displayed to shoppers. In such a varied product portfolio, types of analytics shift, and need to handle global changes in demand, seasonal spikes, store-specific assortments, mixed pallets, and aggressive promotion analytics.

Vision Chain was selected by Bayer for a number of reasons including:

• Ability to deliver best-in-category output across presentation-quality dashboards
• Out-of-the-box key performance indicators, alerts, basic and advanced ad-hoc analytics
• Enables improved planning and execution of promotions and new product introductions with retailers
• Delivers a scalable platform and ability to integrate multiple demand data sources
• Vision Chain's global support and rapid innovation enhancements for clients

"Our eleven year history enabling suppliers has uniquely positioned us to accelerate Bayer's category management and sales analytics," said Kevin McCurdy, Vice President of Sales at Vision Chain. "We are excited to support a thought leader like Bayer in becoming demand driven and appreciate their commitment to partner with Vision Chain as their Enterprise Demand Signal Repository and Predictive Analytics platform."

Source Vision Chain, Inc.