Aegis Health Group offers ten best practices to foster hospital-employer partnerships

In its latest thought paper, "Hospital-Employer Partnerships: Best Practices for Growing Market Share," Aegis Health Group offers ten best practices from hospitals across the country that have fostered mutually beneficial relationships with the employers in their area. Hospital-employer partnerships are proven to be one of the best approaches to efficiently increase market share and enhance revenue to hospitals according to Aegis, the nation's leading strategic revenue growth company for hospitals.

"Healthcare reform has brought an increased interest in prevention and health-improvement initiatives among employers," said Henry Ross, CEO of Aegis Health Group. "There has never been a better time for hospitals to position themselves as the trusted leaders in employer-directed health management."

The thought paper, the fourth in a series by Aegis, examines the market opportunity for hospitals and explores their execution strategy. It gives real-life examples of how ten different hospitals have gained market share and increased revenue through their worksite-health partnerships with local employers. Best practices include linking insured patients with primary care physicians, driving service line volume, getting the most out of worksite health screenings, database marketing practices, and more.

Ross believes that the country is ripe for programs that improve peoples' health through education, intervention and motivation. "Hospitals are the logical solution because they offer the clinical knowledge, personnel, and a high level of credibility for engaging people in living healthier," Ross said.

This and the other three thought papers – "Health Management: Taking Charge in the Era of Reform," "Physician Relationship Management: Ensuring the Stability and Vitality of Today's Hospitals," and "Workforce Health Management Programs Bring Bottom-Line Benefits" – are available free at http://www.aegisgroup.com.