Roche, makers of ACCU-CHEK® blood glucose meters, infusion pumps, lancing devices and data management systems for people with diabetes, received the Juvenile Diabetes Research Foundation International's "Chancellor's Award" during the JDRF Annual Conference in Washington, D.C. The "Chancellor's Award" recognizes and honors longstanding JDRF corporate partners.
During the presentation, JDRF highlighted Roche's "Bag of Hope" program as the cornerstone of the organization's outreach service to families with newly diagnosed children. The "Bag of Hope," which Roche and JDRF have jointly administered since 2004, includes education materials focused on helping children and their families understand more about diabetes and how to successfully manage it. The bag also includes a free ACCU-CHEK Aviva blood glucose meter to help families begin blood glucose testing.
"Since 2004, Roche Diabetes Care has proudly funded nearly 100,000 'Bags of Hope,'" said Luc Vierstraete, senior vice president and general manager, Roche Diabetes Care North America. "The first few hours and days of a diabetes diagnosis are often overwhelming. Each 'Bag of Hope' helps to make this time a little more manageable for these families."
The bags contain products and materials valued at about $100. They are distributed to families by local Roche and JDRF representatives. Since 2004, Roche has committed almost $10 million to the "Bag of Hope" program.
"Roche is an exceptional partner in the education and management of diabetes," said Courtney Davies, national director of corporate relations at JDRF. "During the past several years, the 'Bag of Hope' program has become the cornerstone of our outreach program to families with newly diagnosed children and we thank Roche for its continued funding of this incredibly important educational initiative."
SOURCE Roche Diagnostics Corporation