MagnaCare, (www.magnacare.com) a health plan services company with national reach, today announces that its ongoing social networking campaigns are successfully raising awareness of the importance of personal health improvement and preventive care, emphasizing issues that sometimes fall between the cracks of larger causes, and advancing the MagnaCare commitment to "Care Right Here." The MagnaCare FaceBook campaigns are designed to generate consumer and industry involvement, connect people to the MagnaCare Web site, and help them to stay in touch.
“Social networking is working for MagnaCare, its members and stakeholders because it establishes a vibrant online community that allows us to virally expand our support for important initiatives that impact individual health and wellness”
"Social networking is working for MagnaCare, its members and stakeholders because it establishes a vibrant online community that allows us to virally expand our support for important initiatives that impact individual health and wellness," says Joseph Berardo Jr., president and CEO of MagnaCare. "Whether this translates into helping local families cope with a challenging health issue, supporting extended families and friends fighting in the Middle East, or simply driving home an important message about preventive healthcare, MagnaCare is leveraging the power of social communications. In a relatively short timeframe, we've experienced a remarkable response rate."
Berardo points to three campaigns which are making a difference for distinct groups:
- Monthly "Health Awareness Programs"
Beginning in February 2010 and continuing throughout the year, social networking programs focused upon topics such as Haitian Relief, heart health, organ donation, and skin care. During Skin Care Awareness month in May 2010, postings included information about the signs of melanoma, a poll to assess the popularity of getting a base tan before traveling to the Caribbean, one video featuring a "Tanning Intervention" with the cast of the TV series, The Jersey Shore," and another demonstrating that tanning is simply out of style. One of the most successful aspects of this program offered visitors a free bottle of 30-SPF sunscreen, generating thousands of online fans.
During April 2010, MagnaCare raised awareness for an organization that donates socks and other necessities to the military serving in Iraq and Afghanistan. MagnaCare's Facebook campaign generated significant support for this worthy cause that warmed the feet - and the hearts - of American soldiers.
- International Rett Syndrome Foundation (IRSF)
The June 2010 campaign raised $5,000 for IRSF and its mission to cure Rett Syndrome, a severe genetic disorder that affects the way the brain develops.
"We are creating an online buzz that materializes into real world results," says Berardo. "This new medium for spreading positive messages is enabling us to reach our immediate communities and beyond, a phenomenon that is paying dividends for all."
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