Aug 10 2010
As part of the Cegedim Dendrite Alliance Program, created to expand its open business model through alliances with leading technology, software and consulting companies, Cegedim Dendrite (Paris:CGM) today announced its partnership in India with TAKE Solutions Ltd. Cegedim Dendrite is the world's leading Life Sciences-specific Customer Relationship Management (CRM) provider with a 35 percent share of the global pharmaceutical CRM market, and TAKE is a leader in Life Sciences and Supply Chain Management products, dedicated to identifying opportunities to drive efficiencies for clients' businesses.
“In this challenging environment faced by pharmaceutical and biotechnology companies, effective sales and marketing choices are essential in order to make the most of each product opportunity. Our partnership will help address a number of these issues and deliver proven solutions”
Leveraging Networks to Increase Overall Value
As Life Sciences companies rapidly continue to execute their strategic growth plans in emerging countries, they face challenges in identifying the appropriate stakeholders due to market fragmentation and in defining the optimal commercial model to achieve maximum market penetration. Cegedim Dendrite is partnering with TAKE, who will offer system integration and other services for Cegedim Dendrite's Mobile IntelligenceTM product suite.
"Our partnership with TAKE will enable us to increase the availability of Mobile Intelligence throughout India and deliver the only industry-specific CRM solution to Life Sciences companies in this rapid growth market," said Laurent Labrune, Cegedim Dendrite Chief Executive Officer. "TAKE's market expertise, vast customer network and leading services will greatly complement Cegedim Dendrite's value proposition to its customers."
"In this challenging environment faced by pharmaceutical and biotechnology companies, effective sales and marketing choices are essential in order to make the most of each product opportunity. Our partnership will help address a number of these issues and deliver proven solutions," stated Mr. Kishore Rachapudi, President and COO, TAKE Solutions.
Through the expanded open business model, Cegedim Dendrite will continue to bring state-of-the-art solutions and services to Life Sciences organizations based on the foundation and experience of its proven technology and consistent dedication to advancing industry thought leadership.