Health Net, Inc. (NYSE: HNT) today announced that it was named a winner in the 19th annual National Mature Media Awards Program. The program, presented by the Mature Market Resource Center, a national clearinghouse for the senior market, recognizes the nation's finest advertising, marketing and educational materials designed and produced for older adults.
“The Latino community is the fastest-growing market in California, so reaching out through earned media to Latinos who are Medicare-eligible and their families who help them make their health care buying decisions was an important element of our overall integrated marketing communications strategy”
Health Net received a Merit Award in the insurance division for its launch of its Salud con Health Net Medicare Advantage HMO (Salud Medicare), the first-of-its-kind Medicare Advantage HMO plan targeting senior Latinos. The bilingual public relations campaign was implemented by Health Net's corporate communications department and the Milagro Communications Group.
"The Latino community is the fastest-growing market in California, so reaching out through earned media to Latinos who are Medicare-eligible and their families who help them make their health care buying decisions was an important element of our overall integrated marketing communications strategy," said Margita Thompson, vice president, corporate communications of Health Net, Inc. "We are honored that our efforts were recognized in this year's Mature Media Awards Program."
Nearly 1,000 entries were judged by a distinguished panel of mature market experts from across the United States for overall excellence of design, content, creativity and relevance to the senior market.
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