My Gym Entertainment launches interactive series to encourage children develop healthy habits

Sep 7 2010

My Gym Entertainment has launched their newly produced comedy show, The Activators, an interactive series for preschoolers – focused solely on physical fitness.  Based on the 30-year success rate of the classes and programs from My Gym Children's Fitness Center, which has over 200 locations in the United States and internationally, the show features exercises, games, sports, and dances that make fitness fun and accessible to all preschoolers, regardless of athletic ability.  Created by screenwriter Gregg Lichtenstein, the show is on www.TheActivators.net with new installments rolling out over several weeks in September and October.

In addition to the web, The Activators can also be seen in an exclusive mobile video series (text ACTIVATORS to 21534), an obstacle course at the Westfield Topanga Mall (Canoga Park, CA) called "The Activator Challenge," and live shows throughout southern California. Plans for a nationwide tour will be announced in the near future.

In an effort to encourage children to develop healthy habits, My Gym is utilizing their in-gym TV network to promote a nationwide campaign called "Be an Activator!"  Parents can download the "Activator Pledge" and membership card for their children, and then receive a personal video from The Activators – a unique video message for every child.

"Children today are inundated with media and are becoming more sedentary than ever before," said Lichtenstein.  "So the goal was to produce a show that could exist on every platform available to them and inspire them to be active."

"The Activators are carving out their own niche in children's entertainment," said Matthew Hendison, Chief Officer, Marketing & Entertainment for My Gym Enterprises.  "Their groundbreaking delivery of fitness entertainment will motivate kids to get on their feet, move around, and have tons of fun.  Children have loved coming to My Gym for years, and now with the launch of The Activators, we can step up our efforts to stem the rise of childhood obesity."