Richmont establishes distribution of PURE's SDC-based IV-7 products in Middle East

PURE Bioscience (NASDAQ:PURE), creator of the patented silver dihydrogen citrate (SDC) antimicrobial, today announced that its marketing partner, Richmont Sciences (Richmont), has established distribution of PURE's SDC-based IV-7™ products in the Middle East region. Under this arrangement, PURE sells IV-7 products to Richmont for resale into the Middle East, where the IV-7 water treatment and disinfection products have been registered by the United Arab Emirates-Dubai Municipality. Richmont is initially focusing on distribution of IV-7 Water Treatment™.

“Safe water is a precious gift. Every day, far too many people become sick or even die from drinking or being exposed to contaminated water. This disaster can and must be prevented. We are determined to bring this new, lifesaving water treatment technology to families throughout the world.”

Michael L. Krall, President and CEO of PURE Bioscience, stated, "Much of the Middle East's drinking water is produced from desalination plants, and protecting stored drinking water from contamination and microbial growth presents a challenge to government, industry and consumers. We look forward to working with Richmont to provide a range of SDC-based products throughout the region."

"The water purification and disinfecting technology of IV-7 products is a major scientific advance," said John Rochon, Chairman of Richmont. "Safe water is a precious gift. Every day, far too many people become sick or even die from drinking or being exposed to contaminated water. This disaster can and must be prevented. We are determined to bring this new, lifesaving water treatment technology to families throughout the world."

Richmont said that it has reached an agreement with Dubai-based High Scope General Trading LLC (High Scope) for the sale of IV-7 products in the Middle East region. "We are very pleased to join with High Scope in this effort and they will be an outstanding partner with us to bring IV-7 products to government, businesses and consumers," said Mr. Rochon.

IV-7 Water Treatment contains PURE's SDC technology, based on a proprietary molecule of ionic silver stabilized in citric acid. When used as directed for drinking water, the product provides safe, tasteless and odorless protection and can substantially reduce the incidence of gastrointestinal illness caused by contaminated water. As few as two ounces of IV-7 Water Treatment can treat 200 gallons of water in just minutes with no harm to the environment and no toxic side effects.

Source PURE Bioscience