Mobile phones aid in health firm's promotion

A Washington, D.C.,-based firm has pioneered targeted public service announcements via mobile phones, and nine months after their experiment began, they say it was a success, The Washington Post reports. "When District-based Voxiva released a free text message service in February sending prenatal health advice to expectant mothers, the technology firm hoped it would be a successful example of mobile health in the United States. … The company and the other minds behind 'text4baby' said at last week's mHealth Summit that more than 100,000 mothers-to-be have used the service. Johnson & Johnson also made a multimillion-dollar pledge over several years to help grow the program" (Overly, 11/15).

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This article was reprinted from kaiserhealthnews.org with permission from the Henry J. Kaiser Family Foundation. Kaiser Health News, an editorially independent news service, is a program of the Kaiser Family Foundation, a nonpartisan health care policy research organization unaffiliated with Kaiser Permanente.