Today Best Buy (NYSE:BBY) announces the national rollout of health and fitness products at 600 Best Buy stores across the country and online at Bestbuy.com. The selection aims to satisfy consumers' health and fitness needs through an array of traditional and new connected offerings for holiday gifting and just in time for New Year health and fitness resolutions.
“We clearly tapped into a desire for Best Buy to provide the latest and greatest technology to enhance health regimens, and to help people discover how they can integrate these devices with other personal technology to monitor and share their progress, and to stay motivated.”
With a renewed focus on personal health growing nationwide, especially among busy individuals trying to establish a consistent fitness routine, Best Buy's offerings enable consumers to connect technology with wellness and with others who share their fitness goals. Available products include personal gear related to running, walking, swimming and yoga as well as other fitness accessories.
Best Buy's national expansion follows a successful pilot program launched a year ago, during which the company tested a broad selection of health and fitness gear in 40 stores in select markets.
"We were encouraged by the enthusiastic response we saw from our customers during the initial pilot of these health and fitness products," said Chris Koller, vice president of the Portable Electronics Solutions Group at Best Buy. "We clearly tapped into a desire for Best Buy to provide the latest and greatest technology to enhance health regimens, and to help people discover how they can integrate these devices with other personal technology to monitor and share their progress, and to stay motivated."
A 30-foot-long in-store health and fitness presentation area enables consumers to sample many of these devices before they buy. On display are state-of-the-art heart rate monitoring watches, pedometers, special MP3 players, earbuds, headphones, yoga mats, scales, blood pressure monitors and other products from leading manufacturers such as Gaiam, GoFit, H2O Audio, MIO, Polar, Sportline and Yurbuds.
Consumers interested in health and fitness products will have access to trained Best Buy Blue Shirts to help them better understand how technology can support their personal wellness. Whether helping to download exercise data to a home computer or creating a customized home gym complete with a treadmill, TV and surround sound, Best Buy's Blue Shirts are equipped to assist consumers with product demonstrations and in-store interactive tools to show how the technological devices can help maximize their workout routines, track their results and create an environment to stay motivated.
Koller says, "The whole category of Health and Fitness has really evolved in the last several years to truly take advantage of our connected world offering with personalized experiences that can help keep consumers motivated and easily track their workout progress. With the nationwide rollout, we aim to arm our consumers with the latest tools available for enhancing their fitness conditioning, while also providing the technical support needed to keep them on track to meet their goals."
How the Arts Reshape Brain Function: Susan Magsamen on the Future of Neuroaesthetics