The Dannon Company announces launch of Activia Parfait Crunch

Feb 5 2011

The Dannon Company today announced the launch of Activia® Parfait Crunch, a delicious blend of creamy Activia® lowfat yogurt, fruit pieces, and lowfat crunchy granola. With 220 calories and three grams of fat per 6oz, Activia® Parfait Crunch offers people a convenient choice to add to their breakfast or a delicious snack option that helps naturally regulate the digestive system. Activia® Parfait Crunch will be available in February in supermarkets nationwide in four delicious flavors: Strawberry & Granola, Mixed Berry & Granola, Vanilla & Granola, and Peach & Granola. Each single-serve six-ounce cup with its granola topper retails for $1.29.

Activia® contains the unique probiotic culture Bifidus Regularis® (Bifidobacterium lactis DN 173 010) and helps regulate the digestive system when consumed daily for two weeks as part of a balanced diet and healthy lifestyle. That's why The Activia® Promise encourages people to experience the benefits of Activia® firsthand. If consumers are not satisfied after eating the product, Dannon will refund up to $12.00 (see terms and conditions on Activia products and www.Activiapromise.com).  

"Activia® Parfait Crunch blends sweet, refreshing fruit lowfat yogurt with granola to give you a creamy and crunchy snack," said Philippe Guerra, Senior Brand Manager at Dannon. "We're offering the Activia® Promise because we want everyone to love the way they feel when they try our flavorful products and see for themselves how Activia® helps them."

SOURCE The Dannon Company