Murad launches new powerhouse anti-aging treatment product

Murad, Inc. has announced the launch of Complete Reform with Glyco Firming Complex, the latest powerhouse anti-aging treatment product in the company's award-winning Age Reform line.

Howard Murad, M.D.'s continued research into internal skincare led to the development of Complete Reform, which utilizes the power of Murad's proprietary carotenoid blend. Fortified from green, leafy vegetables, and colorful fruits, Complete Reform harnesses the strength of carotenoids like Beta Carotene, a Retinol precursor to fight fine lines and wrinkles, as well as Astaxanthin, a natural free-radical scavenger. Together, these ingredients protect skin against the onslaught of environmental damage and other natural aggressors that can weaken skin and accelerate skin's aging, causing individuals to look older than their natural age.

"Aging is a fact of life, but looking your age is not," said Howard Murad, M.D., FAAD, Associate Clinical Professor of Medicine at UCLA and founder of Murad, Inc. "Through years of research and promoting the necessity of internal skincare, I have found that the internal and topical benefits of carotenoids found in fruits and vegetables can greatly improve the look, texture and stability of skin."

"Complete Reform's unique and exclusive carotenoid blend makes the product stand alone from the competition," said Jeff Murad, Vice President, Product Development. "As the next generation of defense for the skin, these powerful ingredients scavenge for free radicals and act as a bullet-proof vest for the cells, aiding in instant skin protection and long-term resilience."

Providing immediate and long-term results, Complete Reform provides an arsenal of advanced and dynamic anti-aging ingredients; the proprietary Glyco Firming Complex preserves skin's youthful resilience while Glycolic Acid aides in exfoliation for smoother and more even toned skin. After just one application, skin firmness can increase by 61%.

Sold as a stand-alone retail product, Complete Reform also rounds out Murad's new Complete Skin Renewal Kit, featuring a 1.5 ounce Refreshing Cleanser, top-seller Hydro-Dynamic Ultimate Moisture in 0.25 ounces, the new Complete Reform in 0.33 ounces, and the Perfecting Day Cream SPF 30 in 0.7 ounces. The kit provides all the products necessary for a day and nighttime anti-aging skincare regimen, using Murad's simple, three-step cleanse, treat, and hydrate/protect system.

Complete Reform ($67) and the Complete Skin Renewal Kit ($42.50) are currently available at www.murad.com, the Murad Inclusive Health Spa and the Murad Inclusive Health Medical Group. Beginning mid-March 2011, both items will be available for purchase at Sephora, Sephora inside JC Penny, Ulta, Dillards, Massage Envy locations and leading salons and spas across the country.