The Market Research function plays a critical role in helping companies make informed decisions, avoid risk, and uncover opportunities for growth. Although Market Research insights can be vital to corporate success, the function's full value often remains unrealized.
Best Practices, LLC has developed its Market Research Excellence Services to provide executives with extensive insights into demonstrating the business value to win the recognition and resources needed to achieve and sustain high performance levels.
The Market Research Excellence Services delivers insights and processes gleaned from interviews and surveys involving dozens of veteran Market Research leaders serving some 50 world-class companies. Through a mix of narratives, benchmarks and graphics addressing critical Market Research issues around structure, activities and strategy, this research offering provides the framework for building and sustaining an effective Market Research program.
Through this unique research service, Market Research leaders will:
- Learn how to use a market research function that's focused on managed markets to provide managers and executives with tactics to easily anticipate and act upon the needs and wants of third-party payers.
- Have access to benchmarks on several market research employee-related categories including headcount, location of employees within company, required management skills, career path programs, typical career path progression, and employee transfers to other departments.
- Build market research impact through integrated management that balances staffing objectives, product category or therapeutic expertise, crisp market insights and powerful influence skills
Executives and managers can use this service to build and sustain high-performing, well-recognized Market Research organizations that can deliver on corporate strategies as well as individual projects.