Publicis Groupe announced today that it has acquired Dreams Communication, a Chinese agency specialized in healthcare communications regrouping Beijing Dreams Advertising and Beijing Dreams Zhiyang Communication.
Dreams will become part of Publicis Healthcare Communications Group (PHCG) and will be renamed Publicis Life Brands Dreams. The acquisition extends the PHCG China footprint and marks the network's second acquisition in the Asia Pacific region this year, following Watermelon in India in March. Founded in 2003, Dreams employs nearly 50 people and offers advertising and design, digital, medical education, and event planning services to mainly pharmaceutical and healthcare clients. Dreams rapidly earned a reputation for quality service and delivering creative ideas to its clients including global and regional leaders such as Novartis, Novo Nordisk, Pfizer, Xian-Janssen, Beijing FH Land, and the Ministry of Culture of China. Bin (Simon) Sun will remain at the helm of Dreams and take the title of Managing Director, Publicis Life Brands Dreams, along with Kathy Zhao, who will become General Manager, Publicis Life Brands Dreams.
Nick Colucci, CEO and President of PHCG, said, "Adding Dreams to the PHCG portfolio further advances our key strategy to enhance our presence in emerging markets. We are especially excited to have expanded our offering in China-a market we see with tremendous potential for healthcare communications." Bin (Simon) Sun, Managing Director of Publicis Life Brands Dreams, added, "I am pleased that Dreams will become part of the Publicis Healthcare Communications Group. This is an important step in our growth strategy. Working alongside PHCG agencies allows us to benefit from the global expertise of the leading healthcare communications network and will allow us to become a leading healthcare agency in China."
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